AWS Data Storage Options

Economist often deal with large and complicated data.  However, the degree to which data is expanding in business, academia, and government in many instances has outpaced the storage and computing capacity of individual personal computers, powerful as they may be. Therefore economists must continue to evolve and adapt to new technologies for storing and modeling ever … More AWS Data Storage Options

Getting Started with Amazon Web Services

Economist often deal with large and complicated data.  However, the degree to which data is expanding in business, academia, and government in many instances has outpaced the storage and computing capacity of individual personal computers, powerful as they may be. Therefore economists must continue to evolve and adapt to new technologies for storing and modeling ever … More Getting Started with Amazon Web Services

Optimizing Marketing Investment to Reach Communication Goals

Resources The code and data for the marketing optimization found below can be found on my GitHub account by clicking here: Background The problem of optimally spending marketing dollars can be formulated in many ways. The goal of this post is to explain how to minimize advertising investment given a minimum communication goal for a given … More Optimizing Marketing Investment to Reach Communication Goals