Screening Stocks Based on Value & Optimizing Portfolio to Minimize Variance

The goal of this post is to introduce Fundamental Stock Analysis, specifically this post will focus on introducing key financial, operational, and equity based measures to select a handful of stocks out of thousands. The selection process aims to find a small group of stocks that should be considered as invest-able based on their fundamental … More Screening Stocks Based on Value & Optimizing Portfolio to Minimize Variance

Minimizing Risk in a Portfolio of Assets

INTRODUCTION There are many instances in business where a portfolio of assets must be evaluated in terms of risk and rewards. ┬áThe key questions may be: “How much should we invest?” “What should we not invest in?” “What is the risk of different budget allocations and what are the expected rewards?” “What is the optimum … More Minimizing Risk in a Portfolio of Assets

Measuring Marketing Effectiveness: Cobb-Douglas Production Functions

Introduction, Data, and Program Measuring the effectiveness of a marketing channel is difficult due to the large amount of variables and other confounding factors. The field of Marketing Mix Modelling was first developed by econometricians to accurately estimate the impact of marketing on consumer packaged goods, since manufacturers of those goods had access to good … More Measuring Marketing Effectiveness: Cobb-Douglas Production Functions